Privacy Policy for YourBoatParts.com
Effective Date: July 7, 2025
YourBoatParts.com ("we," "us," or "our") is committed to protecting the privacy of our customers and visitors. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from YourBoatParts.com (the "Site").
By accessing or using our Site, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect several types of information from and about users of our Site, including:
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Personal Information You Provide Directly:
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Contact Information: Name, email address, postal address, phone number.
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Payment Information: Billing address, credit card details (processed securely by our payment gateway, we do not store full credit card numbers on our servers).
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Account Information: Username, password, order history, preferences.
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Communications: Information you provide when you contact us with inquiries, feedback, or support requests.
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Information Collected Automatically (Usage Data):
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Device Information: IP address, browser type and version, operating system, device type, unique device identifiers.
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Usage Information: Pages you visit, time spent on those pages, referring URLs, clickstream data, search queries, access dates and times.
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Location Information: General geographical location derived from your IP address.
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Information from Third Parties:
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We may receive information about you from third-party services, such as analytics providers, advertising partners, or social media platforms, consistent with your privacy settings on those services.
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2. How We Collect Information
We use various technologies to collect information, including:
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Direct Interactions: When you create an account, place an order, subscribe to our newsletter, fill out forms, or communicate with us.
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Cookies and Tracking Technologies:
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Cookies: Small data files stored on your device that help us improve your experience, analyze site usage, and personalize content. We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until they expire or you delete them).
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Web Beacons/Pixels: Small graphic images or other web programming code included in our web pages and email messages that help us understand user behavior, such as whether an email has been opened or certain links have been clicked.
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Analytics Tools: We use third-party analytics services (e.g., Google Analytics) to collect and analyze information about how users interact with our Site.
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3. How We Use Your Information
We use the information we collect for various purposes, including:
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To Provide and Maintain Our Service: To operate, maintain, and improve the functionality of YourBoatParts.com.
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To Process Transactions and Fulfill Orders: To process your purchases, ship products, and manage returns and exchanges.
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To Manage Your Account: To create and maintain your account, and to provide you with access to your order history and preferences.
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To Communicate with You: To send you order confirmations, shipping updates, customer service responses, promotional offers, newsletters, and other relevant communications (you can opt-out of marketing communications).
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For Personalization: To tailor your experience on the Site, recommend products, and display content that may be of interest to you.
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For Analytics and Improvement: To understand how users interact with our Site, identify trends, improve our products, services, and marketing efforts.
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For Security and Fraud Prevention: To protect our Site, detect and prevent fraud, and ensure the security of our systems and your data.
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To Comply with Legal Obligations: To meet our legal and regulatory requirements.
4. How We Share Your Information
We may share your personal information with third parties in the following circumstances:
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Service Providers: We share information with third-party vendors and service providers who perform functions on our behalf, such as payment processing, shipping, web hosting, data analysis, marketing, and customer service. These providers only have access to the personal information necessary to perform their specific tasks and are obligated not to disclose or use it for other purposes.
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Payment Processors: Your payment information is securely processed by third-party payment gateways (e.g., Stripe, PayPal). We do not store your full credit card details on our servers.
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Legal Requirements and Law Enforcement: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
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Business Transfers: In the event of a merger, acquisition, asset sale, or other business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
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With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
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Aggregated or Anonymized Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for various purposes, including analytics, research, and marketing.
5. Your Choices and Rights
Depending on your location and applicable privacy laws, you may have the following rights regarding your personal information:
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Access: You have the right to request a copy of the personal information we hold about you.
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Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
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Erasure (Right to be Forgotten): You have the right to request the deletion of your personal information under certain circumstances.
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Object to Processing: You have the right to object to our processing of your personal information for direct marketing purposes or certain other purposes.
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Data Portability: You have the right to request that we transfer your personal information to another organization or directly to you, under certain conditions.
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Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time.
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Opt-Out of Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions included in each email or by contacting us directly.
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Cookies: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed. However, if you choose to disable cookies, some features of our Site may not function properly.
To exercise any of these rights, please contact us using the contact details provided below. We may need to verify your identity before processing your request.
6. Data Security
We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include using secure servers, encryption (SSL/TLS), and access controls. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your personal information, we will securely delete or anonymize it.
8. Children's Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to remove that information and terminate the child's account.
9. Third-Party Links
Our Site may contain links to third-party websites that are not operated by us. This Privacy Policy does not apply to the practices of these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
10. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Site after any modifications signifies your acceptance of the revised Privacy Policy.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
YourBoatParts.com 1524 S Dixie Hwy Pompano Beach 33060 Email: support@yourboatparts.com